Flipkart vs Amazon: A Product Management case study. Amazon had deeper pockets,… – Gaurav Attrii

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September 1, 2025

Flipkart vs Amazon: A Product Management case study. Amazon had deeper pockets, global expertise, and a 20-year head start in e-commerce. Yet Flipkart owns 48% of India's e-commerce market while Amazon struggles at 24%. How did a Bangalore startup beat the world's most successful e-commerce company? A former Amazon India PM said once, "We kept building American products for Indian customers. Flipkart built Indian products for Indian problems." 5 Product Decisions Where Amazon Failed in India: 5️. Focused on credit cards and digital wallets when 70% of Indians preferred Cash on Delivery. Flipkart made COD seamless while Amazon treated it as an afterthought. 4️. Optimised for a desktop experience when 80% of Indian users shopped on mobile. Flipkart rebuilt its entire platform for mobile, while Amazon just shrank their desktop site. 3️. Competed on the absolute lowest prices instead of perceived value. Indians wanted affordable quality, not cheap products. Flipkart's "billion-dollar phone" strategy won hearts. 2️. Tried to replicate the US delivery model in the Indian infrastructure. Flipkart built hyperlocal networks, partnered with local vendors, and created Ekart for last-mile delivery. 1️. Imported American product managers who didn't understand Indian shopping behavior. Flipkart's founders lived the customer experience daily. Amazon brought world-class product management practices to India. Flipkart brought India-specific product solutions to world-class standards. Amazon is optimised for scale and efficiency. Flipkart optimised for trust and cultural fit. 𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗵𝗲𝗹𝗽 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗳𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲. 𝗜’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.

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September 1, 2025

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Online MBAs from IIMs are a big scam. I know a Product Manager who recovered from Cancer and is a student at IIM Kozhikode. He is pursuing online MBA from IIM Kozhikode with loan of 5 lakhs he is only bread earner in his family. He reached out to me for help because of Cancer he has not working since last year and he has not gotten any interviews because of the gap in the profile. 3 Reasons why you should not pursue an Online MBA. • MBA is the last degree you will pursue in your life. • MBA is more about practical learning and understanding how to manage smart people. • MBA colleges in India are placement agencies more than anything else. I will say 2 things only. • If you want to do an MBA, then only do it in Physical Mode. • If you want to do an MBA, see the placement track record and do from those colleges that have great placement support. Do you agree with this: “Doing MBA online is Just Waste of Money and Time ?”

I recently met a person in Bangalore earning ₹1.25 crore as Director of Product. Here are 3 key takeaways I learned from our conversation: 3. Develop exceptional clarity in both written and verbal communication—it’s a game-changer. 2. Focus on industries where investors are investing large amounts of funds. So that company has the potential to pay you good amount. 1. The best way to grow your salary is by directly linking your performance to the company’s Profit and Loss statement. #ProductManager #ProductManagement #CareerGrowth

The biggest lie told to aspiring Product Managers. "You don't need technical skills to be a great PM." 80% Aspiring PMs believe this myth. Then they get into real PM roles and struggle for 6-12 months before getting fired or quitting. A Senior PM at Flipkart told me: "Non-technical PMs spend 70% of their time asking developers to explain things instead of solving user problems." 5 Technical Skills Every PM Must Learn: 5️. AI Agents :You must know how to build AI agents using no-code tools. 4️. API Understanding: Know how your product talks to other systems. Critical for integrations, partnerships, and technical product decisions. 3️. System Design Fundamentals: Understand scalability, databases, and architecture. Helps you make better product decisions that won't break at scale. 2️. Analytics Implementation: Know how tracking works, what events to capture, and how to set up proper measurement frameworks. 1️. Basic Coding Logic: Don't need to code, but understand if-then logic, loops, and data structures. Helps you think like engineers and communicate better.

August 31, 2025

Few Product Manager Earns 60 Lakh per year. Few Product Manager Earns 40 Lakh per year. Few Product Manager Earns 20 Lakh per year. What is the difference between the Product Manager who earns 60 Lakh and 20 Lakh? 3. Product Manager who Earns 60 Lakh has Great Communication Skills. 2. Product Manager who Earns 60 Lakh has Strong Command over Tech. 1. Product Manager who Earns 60 Lakh have Great Clarity over the Product. #Productmanagement #productmanager #product

February 12, 2025

AI Product Managers are killing the Product Manager. #Day51 of #HelpingAspiringPMs100Days Many Product Managers I've seen are just project trackers, Jira experts, or people who play with Excel all day in the office. These kinds of Product Managers will become obsolete soon. Because of AI, low-quality Product Managers will die out soon, while high-quality PMs who embrace AI will dramatically increase their value. By using AI, Product Managers will be able to: → Test more effectively → Lead with better data and insights → Deploy features faster than ever If you want to become an AI-powered Product Manager: → Learn how to build AI Agents → Learn about LLMs, RAG, and other AI technologies This era will reward those who work hard in the right direction. PMs who embrace AI will build careers that scale exponentially. 𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗵𝗲𝗹𝗽 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗳𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲. 𝗜’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.