Flipkart generated ₹5,000 Cr from ad revenue, with nearly 100% year-on-year growth.
This ad revenue now surpasses the ₹3,000 Cr generated from e-commerce, positioning Flipkart as a major player in the media space.
If considered a media company, Flipkart would rank as the 6th largest in India, closely trailing the Times Group, which generates ₹7,000 Cr.
Distribution is king.